In this project we, a crew of directors, art directors, directors of photography (camera), created a 3 minute film that had to be conceptually strong, clearly convey fashion, carry a strong atmosphere as well as an equally thought-through distribution plan.
The concept is based on the collection of the designer Guo Pei and is about us living in a world of consumerism, in which we sometimes forget the value of things. The aim of the film is to remind us to take care of and invest in the worthy, to change our mindset away from consumerism, so that the things we truly care about last even longer than we will.
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