This project was about developing an idea into a relevant retail concept and design for a brand store that is appropriate to both the brand and its target group.
UGLYWORLDWIDE gives a voice to yung hypebeasts who want to rebel against the mainstream by offering an ugly, raw and unfiltered alternative. We are gritty realists that believe fake is ugly. By bringing like-minded people together in an interactive space, we offer an antidote to the pressure created by the perfectly-polished, highly-aspirational image that many brands and influencers have projected online.
We believe fakeness is ugly.
Through rebellion with dirty minimalism and gritty realism, we offer a real, raw, and unfiltered perspective.