This project was about creating a contemporary brand concept that represents another students’ personality.
By always self-improving, Gen Z questions the established aesthetic values, moving towards a more democratic approach. Leaving superficial judgments behind and celebrating people for the unique individuals they are, with a new concept of aesthetics and beauty, all people are seen as pieces of art, everything becomes more real whereas the boundaries between art and life get blurred.
Continuously evolving yourself by reconsidering established aesthetic values
Bringing together opposites in conscious juxtaposition
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